Pink Ribbons, Inc.

Pink Ribbons, Inc.

6.6 2011 | 97 min

Documentary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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"Capitalizing on hope."

Budget

$900,000

Revenue

$25,000

Released

September 11, 2011

Popularity

0.2

PRODUCTION COMPANIES
ONF | NFB
ONF | NFB
COUNTRY & LANGUAGE

Production Countries:

United States of America Canada

Spoken Languages:

English
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