The Secret of Selling the Negro

6.0 1954 | 21 min

Documentary

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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Title: The Secret of Selling the Negro
Year: 1954
Rating: 6.0/10 (1 votes)
Runtime: 21 min
Genres: Documentary
Director: Wayne A Langston
Budget: N/A
Revenue: N/A
Status: Released
TMDB ID: 847632
IMDB: https://www.imdb.com/title/tt7787192
Tagline: Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Overview: Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.”  The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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Generated by : https://gomovies.ydns.eu/ 2026-06-05 11:43:15